Intro
The State Government, through Tourism Western Australia, has invested $500,000 in a mini-campaign as part of Wander out Yonder to inspire locals to rediscover Perth and take advantage of a range of great value hotel deals on offer.
The promotion encourages people to extend a visit to the city with a stay at one of Perth's first-rate hotels and a trip to our outstanding restaurants and bars — while taking in a performance, gig or cultural experience, which will support jobs and boost the local economy.
The push comes in the lead-up to festival season, with Western Australia leading the nation in reopening its hospitality sector, small businesses and entertainment options as part of the WA Recovery Plan.
The hotel deals on offer cater for all visitors — from families looking for an affordable getaway to couples seeking a luxury romantic escape.
They include savings of up to 40 per cent on normal room rates, midweek specials, a free additional night of accommodation when paying for two, and free accommodation for children accompanying adults.
To boost the marketing reach for Perth hotels, the State Government has partnered with booking platform Wotif to offer 15 per cent off Perth hotels, with more offers in a special travel edition of RAC's Horizons magazine, due in RAC member households next week.
WA's cultural institutions are also presenting a range of arts and cultural events in the coming months.
Perth Cultural Centre's family friendly Awesome Arts Festival will run from September 28 to October 4. The city has also welcomed the beginning of the wildflower season with the Kings Park Festival on now until the end of the month.
In September and October, His Majesty's Theatre will welcome West Australian Ballet's performances of Dracula, WA Youth Jazz Orchestra's Jazz at the Maj and West Australian Opera's The Nightingale and Cosi fan Tutte. Perth Symphony Orchestra will hit the State Theatre to present Mozart by Candelight from October 28 to 30.
Visitors to the Perth Cultural Centre can drop into Perth Institute of Contemporary Arts or the Art Gallery of Western Australia to see spectacular works from the State Art Collection and the annual Pulse Perspectives exhibition.
The new WA Museum Boola Bardip also has its grand opening on Saturday November 21.
The campaign is being boosted by outdoor billboard advertising, with almost 60 city hotel deals and further inspiration on the Destination Perth website.