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WA Audience Segmentation, 2012 — Infographic

Jul 17, 2019, 14:03 PM
Title : WA Audience Segmentation, 2012 — Infographic
Introduction : An infographic representing results from the WA Audience Segmentation study.
Select a publication type : Research

WA’s Cultural Groups — Where do you fit in?

In 2012, the department assessed information gathered from five years of independent annual surveys to get a better picture of the cultural groups in WA. This study segmented our population into five groups according to participation in and attitude towards culture and arts.

These groups were :

  • The Advocates 15.8% 
  • The Culturalists 14.8% 
  • The Casuals 33.7% 
  • The Disinterested 23.7% 
  • The Ambivalents 12.0% 
 Key findings show very favourable attitudes towards:
  • Supporting Government investment in the arts
  • The benefits of exposure to the arts in school programs.
  • The idea that the arts make us feel good and help us understand our culture.

Additionally:

  • The Advocates and the Culturalists showed the greatest levels of involvement in arts activities.
  • The Casuals show the greatest potential for increased activity in attendance at arts performances and events and are likely to be influenced by social media and digital marketing.
Tags :
  • Research hub
  • WA arts and culture research
Categories :
  • Culture and the arts
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Page reviewed 07 September 2023
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