To address current and emerging issues in key strategic areas, the
sport and recreation industry in Western Australia must tackle the
following Challenges over the next five years.
The current affordability barrier that is preventing many young
people from low socio-economic families participating in sport and
recreation must be overcome.
- Integrity and Values
Sport and recreation interests must proactively develop responses
to safeguard the integrity and wholesome values which make sport and
recreation a fundamental part of Australian culture. The integrity that
has encouraged participants, partners, sponsors and governments to
invest time, effort and resources needs active protection.
- Public Open Space and Urban Form
Urban parklands and green spaces for sport and active recreation
are integral components of urban infrastructure and make a significant
contribution to community health and wellbeing. In order to deliver
public open space which meets the needs of communities into the future
we must be efficient with resources, focus on the function of sites,
provide equitable access to facilities and secure strategically
important regional scale spaces.
- Adventure and Outdoor Recreation
Western Australia is a destination point for numerous adventure
and outdoor recreation pursuits. Stakeholders from the public, private
and community sectors must engage collaboratively to deliver
high-quality activities, services and facilities to satisfy and sustain
the growing demand, while protecting the environments where these
activities take place.
A small number of high profile sports with significant
participation bases and integrated competition structures now have
robust commercially-oriented business models, while community-based
sport and recreation organisations are increasingly reliant on public
investment for their survival. Public investment in sport and recreation
organisations should factor in the capacity of these organisations to
source commercial revenue.
- Diversity in Leadership and Management
Initiatives are needed to expedite diversity in Western Australia’s sport and
recreation landscape at all levels of leadership and management. Sport and
recreation organisations must be proactive to increase the contribution that
currently underrepresented groups within the community, particularly women, are able to make to the industry.
- Financial [Un]Certainty
The sport and recreation industry must optimise the value derived
from public and private funding in tight fiscal circumstances. Sport
and recreation stakeholders must be strong advocates for the many
benefits that are enabled by continued investment.
- Leveraging Facilities Investment
Stakeholders must leverage the investment made in sport and
recreation facilities and infrastructure over the past decade. Securing
high profile events and increasing visitor and local participation will
add vibrancy to our communities and convert these places and spaces into
business drivers, delivering extensive economic benefits to Western
- Life Course and Life Stage Participation
The achievement of improved participation rates in sport and
recreation, and more broadly active lifestyles, will require innovative
responses to the life course and life stage circumstances of Western
Australians. A combination of expanding pioneering initiatives and
adapting successful concepts from other jurisdictions can stimulate
healthier and socially beneficial outcomes for our community.
- Monitoring, Evidence and Research
Research and evidence-based decision making are increasingly
important for sport and recreation. Availability and utilisation of
reputable information will be vital for future policy development and
- Participation, Culture and Affordability
Sport and recreation provides opportunities to embrace those
otherwise often excluded in the community. Opportunities should be
affordable and provide equitable access to encourage participation of
people from diverse social, cultural and economic backgrounds.
Western Australia’s sport and recreation landscape must embrace
opportunities to progress the industry through new and emerging
technologies. Astute sourcing of technological innovations that enhance
core values, support participation and performance outcomes and promote
organisational sustainability will be crucial.
- Vital Volunteers
The engagement of volunteers in sport and recreation is vital for
the industry to thrive and deliver personal and social benefits. Sport
and recreation organisations must devise responsive and accommodating
approaches to recruit, support and retain the vital volunteer base which
facilitates the delivery of sport and recreation activities.