The findings of the Audience Outlook Monitor in Western Australia (WA) suggest a cautious but increasingly positive outlook for live events: 25% say they are ready to attend as soon as restrictions are lifted, compared with 22% nationally.
Audiences in the State are slightly more positive about attending different types of events, compared to the national average, though most are not ready to attend large venues or crowded spaces. Across all types of events, venue safety measures are
seen as critical, though some WA audiences would be put off by face masks – more so than in other parts of Australia.
WA audiences of all age groups are highly engaged online, in line with national participation rates. There is also evidence that digital streaming has enabled WA audiences to discover international works, and global audiences to experience WA work.
Comments from audiences in regional areas confirm the value of streamed events in enabling access to a wider variety of works. Regional audiences in WA are more likely to have paid for an online arts experience, compared with metropolitan audiences.
This WA Snapshot Report identifies insights from 2,769 survey respondents connected with WA organisations participating in the Audience Outlook Monitor. The Audience Outlook Monitor is tracking how audiences feel about attending arts and culture events
in the context of the COVID-19 pandemic.
Baseline data was collected in May 2020 in a cross-sector collaborative survey process involving 23 WA arts and culture organisations, including museums, galleries, performing arts organisations and festivals. These organisations (totalling 159 nationally)
simultaneously sent a survey to a random sample of their audiences, who had attended a cultural event since January 2018. Read more about the methodology and the types of events that are included.
Data from over 23,000 respondents nationally have been aggregated in a freely available dashboard, to assist artists and cultural organisations of all kinds to understand how audiences feel about attending events again. By aggregating the data from
all participating organisations, this study provides a detailed resource with insights about all different artforms, types of events and demographic groups in all parts of Australia.
Find out how to use the dashboard to access results relevant to you, or read below for the key findings about audiences in Western
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