To ensure sport is attractive to young people, clubs and
organisations must fully understand why young people participate in, and
drop out of sport.
This resource provides some simple guidelines for making sport more
youth-friendly, as well as showcasing initiatives that have successfully
addressed youth participation.
In 2013 the Australian Sports Commission released a report Children: Market Segmentation for Sport Participation.
The market segmentation study provided key insights outlining how the
sport sector can influence motivations and behaviours that children
have towards sport and physical activity.
- Providing sport delivery that focuses on fun and enjoyment rather than competition;
- Providing products and services that are inclusive, promote
equal treatment, and focus on fun and participation regardless of skill
level and ability;
- Providing a variety of pricing packages and different types of
membership that allow for flexibility of attendance and time commitment;
- Identifying the potential for growth opportunities with regards
to sport club membership by understanding the needs of different
segments and the products they may be attracted to.