How to support juniors and grow the next generation of members.
To ensure sport is attractive to young people, clubs and
organisations must fully understand why young people participate in, and
drop out of sport.
This resource provides some simple guidelines for making sport more
youth-friendly, as well as showcasing initiatives that have successfully
addressed youth participation.
In 2013 the Australian Sports Commission released a report Children: Market Segmentation for Sport Participation.
The market segmentation study provided key insights outlining how the
sport sector can influence motivations and behaviours that children
have towards sport and physical activity.
Young people receive their most effective
and satisfying sports experiences when they experience goodwill and
cooperation between all levels of stakeholders. These include:
Successful liaison among all these groups helps the long-term
participation of young people in sport through the pathways it provides.
Consultation between sport providers means a coordinated and complementary approach to junior sport by:
These particularly assist young people in moving easily between school and club competitions.
The focus of this guideline is on schools and clubs; however, the same principles apply to all stakeholders.
Working together can prevent:
Ongoing communication among organisations (especially schools and
sport organisations) can avoid inconsistencies in sports delivery (e.g.
team selection, competition models, uniform requirements) due to
All groups should consider how they could combine or share resources to benefit young people.
Access can be increased and costs reduced with joint provision and dual use of:
This is particularly important in regional and remote areas so as to make the best use of scarce resources.
Individual sports can also gain mutual benefit by liaising and sharing ideas and resources with each other.
Clubs benefit when schools allow use of their facilities for evening/weekend/holiday training and competition.
The school benefits through:
Clubs can help schools by offering to share their resources. The club benefits from:
Junior members of a club are important as potential long-term
participants and as volunteers and future coaches, officials and
administrators (see People making it happen – junior sport policy).
All organisations should develop a strategy for networking with
others for mutual benefit. Bringing together the experience of all sport
providers will help to find common solutions to common problems.
Schools can also provide information on where and how to access local
sport programs. In addition, teachers and senior students are a
valuable resource to support administration, coaching, refereeing etc.
across school and club sport.
Everyone has a vested interest in providing better sporting opportunities through:
All levels of government assist in providing sport opportunities for young people.
Accessing their expertise and resources in building links and
delivering programs is helpful for improving outcomes for young people.
Schools are an important provider of the building blocks of sport as well as sporting competition.
Through schools’ physical education and sport, the message can be promoted to young people and parents of the:
Clubs play a key role in providing:
Clubs can give school teachers and other clubs practical assistance
to introduce their sports effectively. This could include training and
support materials for the sport providers who go into schools.
Sports can also work with other sports to share ideas and resources for mutual benefit.
Clubs also provide a valuable social network for young people to meet others with a shared interest in sport.
Strategies for clubs forming links:
Links among organisations allow a comprehensive sports experience for young people. Working together:
When schools and community organisations work positively together in providing sport, young people benefit.
Sport pathways – Junior sport policy.
This information is part of a series covering the nine guidelines
outlined in the Junior Sport Framework (JSF) as developed by Sport
The information in this booklet has been reproduced with the permission of Sport Australia.
The guidelines cover topics to address the needs of young people in sport and include:
These booklets outline the main points of the guidelines to assist in
the delivery of best practice in junior sport and to encourage young
people to make a life-long commitment to sport.
A complete copy of the JSF is available on the Sport Australia website.
Do not submit enquiries with this form.