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Marketing is a
process in which individuals or groups connect with broad and/or
targeted groups of people to achieve a clearly-defined outcome.
Examples of basic sports club marketing:
All of these things help position a club to achieve set goals, which can include:
No matter what a club wants to achieve, it’s highly likely a marketing plan can contribute to a positive outcome.
A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs.
After conducting your market research and selecting your target market, the next step is to prepare a marketing plan. A marketing plan is a written policy of a market strategy, how long it is going to take to implement and complete.
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