COVID-19 Audience Outlook Monitor 

Six government agencies are collaborating with an international team of researchers to track how Australian audiences feel about attending arts and culture events in the context of the COVID-19 pandemic.

About the Audience Outlook Monitor

The results now available represent the first phase of a three-phase study that will track how audiences feel about returning to events in the context of the COVID-19 pandemic. Data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. 

Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events. 

The Department of Local Government, Sport and Cultural Industries is collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) and five other government agencies across Australia to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

Use the dashboard to get results for your artform and region

Survey data from over 23,000 Australian respondents has been aggregated in a freely available dashboard, to assist artists and cultural organisations of all kinds to understand how audiences feel about attending events again.

Baseline data was collected in a cross-sector collaborative survey process involving 159 arts and culture organisations, including museums, galleries, performing arts organisations and festivals. These organisations simultaneously sent a survey to a random sample of audience members who had attended a cultural event since January 2018. Read more about the methodology and the types of events that are included.

By aggregating the data from 159 participating organisations, this study provides a detailed resource with insights about all different artforms, types of events and demographic groups in all parts of Australia. No individual respondents or organisations are identified.

Access the dashboard by following the link below and entering the login details provided

For guidance on how to use the dashboard, visit the Australian homepage for the dashboard, where you can watch a tour or download a guide. 

Please share your reflections and insights using the hashtag #audienceoutlookmonitor

How to find out more

More Snapshot Reports, Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news straight from the researchers

If you have a question, or an idea for using this data, please contact Patternmakers.

Results from the Audience Outlook Monitor are now available

By and large, audiences plan to return to arts and culture events in future (85%), with 78% planning to attend just as they did before the COVID-19 pandemic and 7% even more often.

However, the results show that in the short-term, the pandemic will affect who comes back to arts and culture events and how soon, the types of events they visit, and the size of events that they feel comfortable attending. Venue safety measures are critical, with 96% saying their decision to attend will be influenced by the measures put in place. 

Audience Outlook Monitor

Audience Outlook Monitor: Western Australia Snapshot - May 2020

Research
The Audience Outlook Monitor is tracking how audiences feel about attending arts and culture events in the context of the COVID-19 pandemic.
Page reviewed 26 May 2020